“With 700 people attending both the AGM and brand relaunch, the 2016 event was a big step up. The brief was to create a high impact event that could function as a traditional AGM and all that entails, while also catering for the brand relaunch and its requirement for spectacular visuals – without the need for any time consuming set change,” said Hadfield. “MCR Central is massive and we were quickly drawn to the idea of a projection installation, as it was the only technology capable of creating a display of this size. Furthermore, we only had a twenty-four hour build up period, and taking everything into account, quickly realized that Christie Boxer had everything we needed – lightweight, high-performance in all the right areas, as well as the reliability you need with a high profile event. It was a high pressure project but it was worth it – and with the help of Boxer, the results were spectacular.”